Fund Placement

As a full-service placement agent, Mercury Capital Advisors advises and raises private equity, credit, infrastructure and real estate funds from institutional investors globally

Our team works closely with clients to provide:

Advisory and Project Management:

  • Strategic positioning and market insight to develop a marketing strategy tailored to the unique needs of each GP
  • Preparation of marketing materials including flipbook, due diligence materials and PPM
  • Roadshow travel and meeting logistics to ensure an efficient and effective process
  • Seamless execution through a centralized approach and regular communication with the client throughout the process


We maintain a global network of trusted relationships with 2,500 institutional investors around the world, including sovereign wealth funds, public and corporate pension funds, insurance companies, endowments, family offices, foundations, funds of funds, and consultants. The depth and breadth of our product offerings allow our distribution team to cultivate long-term relationships and regular dialogue with investors, enabling an in-depth understanding of an investor’s appetite, investment approach and internal processes.


Co-investments & Direct Placements

Mercury Capital Advisors has extensive expertise in raising capital for select companies, assets and portfolios of interests

The private equity landscape is changing as the needs of investors and general partners continue to evolve. Market participants are seeking more bespoke capital solutions. To address this shift, Mercury has a directs and co-investments advisory practice in which we work with general partners, companies, fundless sponsor and others to structure and raise capital for separate accounts, co-investments, joint ventures and direct placements. Mercury’s direct and co-investments experience spans across private equity, real estate and real assets.



Mercury’s secondary advisory practice provides comprehensive solutions to managers and owners of alternative asset portfolios seeking to leverage the secondary market to achieve their objectives.

Mercury has significant secondaries experience, spanning both secondary advisory and investment, providing us with a unique perspective in creating bespoke solutions. As well as our deep relationships with secondary investors, through our global distribution team we ensure the investor base is optimised not only for the transaction, but for the platform going forward. Our dedicated secondaries team provides customized solutions including advice on strategic options and structuring alternatives, optimal sales strategy and offerings, complete management of the sale process, assistance regarding negotiation of legal documents and closing.

Manager-led transactions:

Whether the manager’s objectives are maximising access to capital, obtaining more time to drive portfolio value, boosting existing fundraising efforts, providing early distributions to Limited Partners, bridging uncertain times, renegotiating terms, a combination of all of these or something else, our secondary team can guide you through the different options in order to reach the optimal solution. We are well-versed across fund restructurings / continuation vehicles, partial (“strip”) or full portfolio sales, single-asset transactions, preferred equity solutions, joint ventures, stapled transactions and GP financings.

LP-led transactions:

We advise Limited Partners on the sale of fund interests across different assets classes, as well as structured solutions and portfolio refinancing options to generate early liquidity while retaining upside potential.

Manager spin-outs:

As a full-service, global placement agent with primary and secondary capabilities, we are ideally placed to deliver the optimal solution for teams spinning out of financial institutions, corporates and asset managers.


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