The Company:

Mercury Capital Advisors is the one of the largest global institutional alternatives placement agencies in the world. It has raised more than $160 billion over the past 12 years working in the most financially relevant cities on the globe, including New York, Dubai, and London. The company has relationships with a wide spectrum of leading institutional investors, such as corporate and public pension funds, insurance companies, and endowments.

The Pitch:

At the 2017 Benzinga Global Fintech Awards, George Lucaci, a partner and senior advisor at Mercury Capital Investments, introduced the Mercury iFunds platform. Mercury iFunds is an end-to-end solution that offers high-end authorized investors access to the company’s aggregated alternative investments.

Mercury iFunds has a public side and a private side. The public side is purely informational, and the private side is much more advanced, requiring users to go through a firewall before accessing its features.

At the event, Lucaci described what a typical user of the private Mercury iFunds sees.

“[Once somebody passes through the firewall] they can see a video, summary track record, fund terms, market presentations, due diligence, questionnaire, investment analytics, IRA access, and you can follow on ‘my watch lists’ if that’s a fund you want to follow,” Lucaci said. “It’s all perfectly digitally made.”

Mercury iFunds will be rolled out globally in 2018.

The Future:

Mercury Capital Advisors is an already-successful company that is using fintech to expand its high end informational platform.

“The Mercury iFunds platform does result in a better experience by taking advantage of new technologies to cut costs and dramatically improve education, which is critically for people for investing alternatives, and transparency, which is something that is often criticized in our community, for the investor and alternative investing space,” Lucaci said.

Watch a video of Mercury Capital Advisors demo here.

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