Mercury Capital Advisors, is one of the world’s elite institutional capital raising enterprises, specializing in alternative investments. They have recently launched a state of the art, end-to-end, digital platform for alternative offerings through its Mercury iFunds Platform – Mercury iFunds™. Mercury has executed well over 100 capital raising mandates mandates totaling close to $160bn. Mercury was ranked #1 placement agent by Private Equity International in the North America category for 2015 and has global reach which extends to Europe, the Middle East, and Asia. We sat down with George Lucaci, Partner and Senior Advisor at Mercury Capital Advisors, to learn more about the company and its plans:

Q: What is unique about Mercury iFunds and how does it stand out from competition?

A: Mercury is the only digital platform operated by a leading global capital raising firm having existing relationships with over 2500 of the largest and most sophisticated institutions in the world. Mercury’s state of the art technology evolved from its historical institutional success. No other digital platform for alternatives manifests that uniqueness or history.

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Press Release–New York, NY., Feb. 14, 2017 — Beachhead Capital Management’s (Beachhead) Equity Hedge Dynamic Beta and Managed Futures Dynamic Beta strategies have been selected for inclusion on the Mercury iFunds™ platform, a state of the art, end-to-end digital solution with a broad range of alternatives products across the liquidity spectrum.

“We are very proud to partner with Mercury and the iFunds™ platform. This will enable a broader range of advisors to access our low cost, liquid alternative investments strategies,” said Andrew Beer, Managing Partner of Beachhead. “Our collaboration addresses investor demand for prudent diversification without high fees and illiquidity.”

Beachhead’s Equity Hedge Dynamic Beta and Managed Futures Dynamic Beta strategies seek to match or outperform leading hedge funds with low fees and daily liquidity. The strategies build on Beachhead’s nearly ten years of research into the true drivers of hedge fund returns.

“Beachhead’s lower cost, liquid hedge fund strategies are powerful complements to many of the less liquid hedge fund and private equity strategies available on the Mercury iFunds™ platform,” commented Michael Ricciardi, Managing Partner and Co-Founder of Mercury. “We want to offer investors best-in-class managers across a range of strategies so that Mercury iFunds™ becomes the one-stop solution for registered investment financial advisors.”

About Beachhead Capital Management

Beachhead Capital is a New York-based hedge fund advisory firm focused on delivering hedge fund performance with low fees, daily liquidity and transparency. Beachhead currently manages in excess of $500 million and is registered with the SEC and CFTC. The firm currently serves as the sole sub-advisor of two liquid alternative funds for SEI Investments Company (NASDAQ: SEIC). In addition, Beachhead publishes extensive research into the drivers of hedge fund performance, industry changes, liquid alternatives and related areas.

www.beachheadcapital.com

www.dynamicbeta.com

The placement agent’s product aims to widen access to alternative investment markets.

Mercury Capital Advisors has launched Mercury iFunds, a digital investment platform offering alternative assets to its existing institutional clients.

The New York-based placement agent is aiming to widen LPs access to alternative investments via the platform. “We’re able to offer investments at a lower entry amount than big private banks. LPs can access investments at a minimum $100,000 subscription,” said Michael Ricciardi, chief executive of Mercury.

The platform offers access to investments held by their existing clients, on which the firm carries out routine due diligence.

“With this digital product we’re also offering more efficient marketing methods,” said George Lucaci, partner and senior advisor at the firm.

The platform is part of small market for alternative investment digital platforms which includes BlackRock backed iCapital Networks and Fidelity Institutional’s alternatives platform, launched in 2013.

Mercury Capital Advisors spun out from banking conglomerate Bank of America Merrill Lynch in 2008.

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