Archive for March, 2015

Mercury Capital wins the PEI Placement Agent of the Year Award in Asia

Posted by Muhammad Ibrahim Masudi

Mercury Capital Advisors had a successful year globally, but its Asia achievements were well-regarded in the industry.

The firm helped SSG Capital Management, winner of this year’s Special Situations Firm of the Year Award (see above), reach its final close on its third Asia fund.

Mercury also advised on some funds that were a little less in the spotlight – thereby demonstrating a differentiated approach. Limetree China Car Parks Investment Fund I was a unique first-time fund that Mercury successfully raised, achieving an oversubscribed outcome of $339 million in capital commitments against the original $300 million target.

“The process was much more focused from a positioning and education standpoint, requiring the experience necessary to speak with the relevant senior-level professionals at each LP who would have the ability to sell the fund internally to their respective organisations,” Mercury said of the Limetree fundraise.


Mercury Capital Advisors: Customisation and Global Presence

Posted by Muhammad Ibrahim Masudi

Headquartered in New York, and with offices in London, Tokyo, Singapore, Dubai, San Francisco, Boston, and Washington DC, Mercury Capital Advisors competes via a differentiated platform with product offerings across private equity, hedge funds, real estate, credit, distressed, venture capital, and infrastructure, as well as secondaries, co-investments and direct equity transactions. The company has a preferred distribution partner in Latin America with branches in Chile, Peru, Brazil, and Colombia.

Mercury Capital Advisors seeks to engage with the best and most successful fund managers in their respective areas of expertise, while maintaining strong relationships with many of the largest, most established institutional investors in the world. The firm supports this diverse client base by combining its global presence and experience with a bespoke service orientation consistent with the firm’s boutique ethos.

Coalescing deal management and advisory practices with a coordinated sales and marketing process, professionals at Mercury work collaboratively to develop and maximise fundraising programmes geared towards helping clients not only grow their assets, but also increase brand recognition. In 2015, Mercury will complement its growth trajectory with the establishment of an electronic portal to initiate access to high-net worth investors through the registered investment advisor (RIA) community.


As a full-service placement agent, Mercury focuses on providing each client with a customised and highly coordinated approach to the fundraising process. This begins with the development and implementation of a targeted marketing strategy tailored to the unique needs of each fund manager.

The firm also assists in the preparation of all marketing materials and data room items, as well as in the execution of the full marketing/roadshow process from fund launch to final closing. Core competencies range from emerging markets, metals and mining, energy, special situations, and power to intellectual property, agriculture, health care, consumer, and technology.

Secondaries, Co-Investments, and Direct Equity Investments

Mercury has extensive experience raising capital for secondaries, co-investments, and direct equity investments. These transactions may be executed in the context of an ongoing fundraising or as a distinct process. The firm has successfully raised capital for a number of these opportunities since inception, providing clients with capital-raising services specific to a variety of different asset classes, in addition to offering strategic advice on deal dynamics, negotiations, and communications.


In addition to fundraising, Mercury also offers standalone advisory services to its general partner clients. These services include a comprehensive review of a client’s portfolio and strategy, guidance on the developments of key marketing and investor due diligence materials, in-depth fund performance analysis, advice on market conventions – including fund structure, terms and other investor conditions – and coaching with respect to presentation style.


Giving back and forging relationships with the community are key components of Mercury’s culture. The firm supports a number of charitable organizations, three of which were founded by Mercury employees or their spouses.

About Mercury Capital

Mercury Capital Advisors is among the world’s elite institutional capital-raising and investment advisory enterprises. With approximately 300 years of collective distribution and origination experience, its professionals have senior level backgrounds in alternative investing, mergers and acquisitions, investment banking, high yield, legal, and consulting disciplines.

Since 2003, professionals at Mercury have completed more than a hundred mandates ranging from $200 million to over $10 billion, and have raised in excess of $130 billion in commitments. The firm covers more than 2,000 limited partners globally including sovereign wealth funds, public and corporate pension funds, insurance companies, endowments, family offices, foundations, funds of funds, and consultants.



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